What is a local SEO report?

A local SEO report is a document that provides insights into the performance of a website and its associated Google My Business (GMB) profile in local search results. It typically includes data on keyword rankings, website traffic, and GMB interactions, such as views, clicks, and website visits. Local SEO reports can be used to track progress over time, identify areas for improvement, and make informed decisions about local SEO strategies.

Why is a local SEO report important?

Local SEO is essential for businesses that want to be visible to potential customers in their local area. When people search for businesses like yours on Google, they are more likely to click on results that are ranked higher in the local pack and have a complete and informative GMB profile.

A local SEO report can help you to:

• Track your progress over time and see how your local SEO efforts are impacting your website’s visibility and traffic.
• Identify areas for improvement, such as keywords that you need to rank higher for or GMB profile information that you need to update.
• Make informed decisions about your local SEO strategies and allocate your resources accordingly.
• Report back to clients on the performance of their local SEO campaigns.

What should a local SEO report include?

A local SEO report should include the following sections:

• Executive summary: This section should provide a high-level overview of the report’s findings and recommendations.
• Keyword rankings: This section should track your keyword rankings in the local pack and on the local map.
• Website traffic: This section should track your website’s organic traffic from local search engines, as well as the geographic breakdown of that traffic.
• Google My Business profile: This section should track your GMB profile’s performance, including views, clicks, website visits, and calls to action.
• Competitor analysis: This section should compare your website’s performance to that of your competitors.
• Recommendations: This section should provide specific recommendations for improving your local SEO performance.

How to create a local SEO report

There are a number of different ways to create a local SEO report. You can use a dedicated SEO reporting tool, such as Moz Local or BrightLocal. You can also create your own report using a spreadsheet or presentation software.

If you are creating your own report, you will need to gather the following data:

• Keyword rankings: You can use a tool like Google Search Console or Ahrefs to track your keyword rankings.
• Website traffic: You can use Google Analytics to track your website’s organic traffic from local search engines.
• Google My Business profile: You can use the GMB Insights dashboard to track your GMB profile’s performance.
• Competitor analysis: You can use a tool like SEMrush or SpyFu to compare your website’s performance to that of your competitors.

Once you have gathered your data, you can start to create your report. Be sure to include the sections listed above and provide clear and concise insights and recommendations.

Tips for creating a great local SEO report

Here are a few tips for creating a great local SEO report:

• Focus on the most important metrics. Don’t overwhelm your readers with too much data. Focus on the metrics that are most important to your business and that will provide the most value to your clients.
• Be clear and concise. Avoid using technical jargon and explain your findings in a way that is easy to understand.
• Provide actionable recommendations. Don’t just tell your readers what’s wrong. Tell them how to fix it.
• Tailor your report to your audience. If you are creating a report for a client, be sure to tailor it to their specific needs and goals.

Local SEO report examples

Here are a few examples of local SEO reports:

• Moz Local report: This report provides a comprehensive overview of your website’s local SEO performance, including keyword rankings, GMB profile performance, and competitor analysis.
• BrightLocal report: This report provides similar data to the Moz Local report, but it also includes a number of additional features, such as the ability to track local citations and create custom reports.
• Google My Business Insights report: This report provides data on your GMB profile’s performance, including views, clicks, website visits, and calls to action.

Conclusion

A local SEO report is an essential tool for businesses that want to track their progress and improve their visibility in local search results. By following the tips above, you can create a report that is informative, actionable, and tailored to your audience.